ITV will be able to update interactive content on one of its hit shows simultaneously on cable and satellite for the first time. ITV announced that it will use Tamblin‘s i-ZoneTV content and management tool to launch interactive services to both satellite and cable subscribers for its hit show “The X Factor.”

ITV previously has used i-ZoneTV to produce interactive services on several programs on its schedule. i-ZoneTV’s open architecture means “The X Factor” production team will only need to update and manage one set of interactive content for both platforms.

The new season of the X Factor begins later this month.