The Tata/Star joint venture revealed the brand name for its new direct-to-home (DTH) satellite television service in India. The service will be branded under the name T-Sky. The joint venture also has changed its company name from Space TV Ltd. to Tata Sky Ltd.

T-Sky will be a nationwide DTH service that will reach every Indian home. Tata Sky hopes to create India’s largest digital television platform, offering consumers a wide array of programming choices and pay television services.

Vikram Kaushik, CEO of Tata Sky said, “The branding of our service represents an important milestone in the development of our business. It sets the stage for the launch of our DTH services as we are ready to unveil and promote our brand to the consumer.”