MiTV Corp. selected Tandberg Television to provide advanced video encoding and control systems as MiTV prepares to enter the Malaysian pay-television market with its Internet protocol television service.

The planned launch of the MiTV service this summer is expected to put pressure on direct-to-home satellite operator Astro All Asia Networks Plc in Malaysia. Astro is the dominant force in the market with nearly 1.6 million subscribers, representing more than 30 percent penetration of Malaysian households, at the end of January.

MiTV’s offering will include more than 50 channels planned and include a broad range of services, such as interactivity, video-on-demand, network personal video records, music- on-demand and pay-per-view.