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TiVo Inks New Advertising Services Agreement With DirecTV

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TiVo Inc. said it signed a new advertising services agreement with DirecTV, extending a prior services agreement. Under the new agreement, each company may sell and distribute TiVo’s advanced advertising capabilities on DirecTV DVRs (digital video recorders) with TiVo service. Both TiVo and DirecTV each will retain their respective revenues generated from such sales. Other terms of the agreement were not disclosed.

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