New Zealand pay-TV operator Sky Televisionis hoping to boost the tsunami relief effort by offering digital subscribers the opportunity to contribute through a special interactive screening of the Waveaid concert in Australia.

At any time during the Waveaid screening, viewers can make a contribution to the Red Cross South Asia Tsunami Appeal by pressing the red button on their Sky remotes and selecting the amount they wish to donate. Donations will be charged to the household phone bill.

The concert will be screened free to all digital subscribers. Sky CEO John Fellet comments, “All around the world we have seen people come together and help out in whatever way they can in the wake of the Tsunami. Waveaid is an Australasian example of that kind of co-operation and we are very happy to be involved here in New Zealand.”