XM Satellite Radio today said it selected Millsport, the sponsorship and event consulting unit of The Marketing Arm as its agency of record. Under the agreement, Millsport will provide a mix strategic consulting, program planning and integrated activation around XM’s portfolio of partnerships, including Major League Baseball, Nascar, collegiate sports and music. Financial terms of the agreement were not disclosed.
XM Taps Millsport For Sports, Events Marketing
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