In the latest move to bolster its content offering, Sirius Satellite Radio signed a three-year deal to exclusively carry all the games of NCAA Division I Men’s Basketball Championship live, beginning in 2005. All games will be available in their entirety with no blackout restrictions to Sirius subscribers at no additional charge through its basic $12.95 per month subscription price. Financial terms of the exclusive deal were not disclosed.

Sirius earlier this year added exclusive coverage of the National Football League and signed shock jock Howard Stern, who will begin broadcasting in January 2006 over the Sirius system.