Advertising revenues appear to be on the upswing in France. French Broadcasting giant the TF1 Group, which has a stake in the direct-to-home (DTH) platform TPS, says its latest financial results show encouraging trends in advertising revenues. Its performance also beat analysts’ expectations.

The TF1 channel’s net advertising revenue was up close to 7 percent in the third quarter of this year; during the first nine months, net advertising revenue rose by 6.6 percent.

According to a company statement, advertising revenues were particularly dynamic in July and August. Consequently, as a result of the strong performance, TF1 has decided to upgrade its advertising growth guidance from between 3 percent and 5 percent to between 4 percent and 6 percent for the full year.