DirecTV Adds 455,000 Subscribers In Second Quarter

El Segundo, Calif.-based satellite TV operator DirecTV boosted its second-quarter 2004 revenues to $2.64 billion, marking a 21-percent jump from the same period last year. However, the company’s bottom-line operating performance slipped due to increased subscriber acquisition costs caused by its adding an all-time record of 944,000 net new customers during the same quarter.

“Having passed the 13 million total platform subscriber mark in the second quarter, DirecTV U.S. has strong momentum as we continue to make improvements across all key operational areas including the launch of new local markets, expanding our international programming and opening new customer call centers,” commented Chase Carey, president and CEO of parent company The DirecTV Group [DTV], in a prepared statement.