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Sirius Launches NFL Radio Channel; College Sports Could Be Next

By | August 2, 2004

      Sirius Satellite Radio Inc. [SIRI] just unveiled the first 24-hour radio channel dedicated to the National Football League (NFL). In a news conference earlier today, CEO Joe Clayton told Satellite Today that he expects the multi-year NFL contract to result in “several million additional subscribers.”

      New York City based-Sirius has an exclusive seven-year deal with the NFL – for which it paid $220 million — to provide radio coverage for all league games in all markets.

      Scott Greenstein, president of sports and entertainment programming at Sirius, said his company’s goal is to become “the destination for sports programming” on the radio. He added the goal of signing the NFL to the exclusive deal is to provide a “personalized sports, three-dimensional information experience with the listener.” Sirius also has exclusive deals with the National Hockey League and with the National Basketball Association. Sources alluded to a possible announcement soon regarding the signing of collegiate-sports broadcasting rights.

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