Top Up TV, the U.K.-based pay-TV operator, is unconcerned about BSkyB’s potential entrance into the low end of the U.K. digital-TV market. In fact, Top Up TV’s CEO Ian West told Satellite Today, “It will increase customers’ focus on the low end, which is only a good thing.”

BSkyB announced last week it was going to launch a Free-To-Air satellite service at the end of the year. Top Up TV offers 10 additional TV channels on top of the Freeview Digital Terrestrial Television service of around 30 channels. There is no monthly subscription fee for the Freeview service, while the Top Up TV service costs $14.50 a month.

An in-depth interview with Ian West can be found in the June 23 issue of Inside Digital TV. For more information about subscribing to Access Intelligence’s satellite newsletters, check out our Web site at https://www.satellitetoday.com