Fox Kids Europe [FKE] plans to launch four interactive games (branded Fox Kids Play) on PlayJam’s interactive games channel on the UK’s BSkyB April 8. Fox Kids Play games are based on popular characters and content from FKE’s program library and other third-party acquisitions.
Players will be able to access and play the games via the remote control, and they will be charged a pay-per-play fee.
The deal marks a significant increase in the distribution of Fox Kids Play in that country. The service now will have a combined reach of more than 8 million subscriber homes following its launch on Telewest in 2003.