El Segundo, Calif.-based DirecTV appears to be looking for a way to reduce its monthly churn by naming an executive vice president of customer satisfaction.

The satellite TV service provider chose bottom-line oriented Peter Giacalone to focus on call center operations and installation services. Giacalone previously had served as vice president of finance for News Corp [NYSE: NWS] since1997. In that post, Giacalone worked with senior executive management to support global merger and acquisition-related activity, including News Corp’s recent acquisitions of Hughes Electronics [NYSE: HS] and Sky Italia. He also participated in News Corp and Fox Entertainment Group‘s [NYSE: FOX] acquisition-related activity in several other business segments and supported the original public offerings of Fox and NDS.