New York-based Sirius Satellite Radio [Nasdaq: SIRI] ended 2003 with 261,061 subscribers, up from approximately 30,000 subscribers at the end of 2002. This represents an increase of 772 percent over the year-ago figure. Sirius added over 100,000 subscribers in the fourth quarter alone, due to increased sales at retail during the holiday season.

This holiday season marked the first time that Sirius had a full complement of products to offer, especially in the transportable plug and play category. Company officials said the new plug and play product was a best seller, and exceeded sales expectations in the retail market.

For more on this story, see the Jan. 12 issue of SATELLITE NEWS. For info on subscribing to PBI Media’s newsletters, check out our Web site at https://www.satellitetoday.com.