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DirecTV Teams With Nielsen To Measure Audience

By | July 29, 2003

      DirecTV, the satellite TV unit of Hughes Electronics [NYSE: GMH], has signed an agreement with Nielsen Media Research tomeasure and publish ratings data for advertiser-supported networks delivered on the DirecTV platform.

      DirecTV said it will be the first national digital multichannel service provider to have its audience calculated by Nielsen, a step designed to enhance its advertising sales efforts by providing advertisers and their agencies the ability to identify the viewing patterns of subscribers.

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