Boeing [NYSE: BA] is restructuring its Boeing Launch Services unit by combining strategic planning, business development and sales for government and commercial customers under one integrated organization. In making the announcement, Boeing officials cited the need to meet the current challenges of the lackluster launch market.

The restructured BLS organization, with headquarters in Huntington Beach, Calif., is responsible for marketing and sales of the Sea Launch and Delta family of launch vehicles to Boeing national security, civil space and commercial customers. The BLS organization also provides strategic planning and business development for Boeing Expendable Launch Systems.

“In today’s market, there are awesome challenges facing launch providers worldwide,” said Jayne Schnaars, vice president of BLS. “Combining our government and commercial marketing teams ensures that we have the right talent in place to address these challenges.”