EchoStar Swaps SATS Ticker for ECHO to Emphasize Business Shift

EchoStar's headquarters in Englewood, Colorado. Photo: EchoStar

EchoStar is changing its stock ticker from “SATS” to “ECHO” to emphasize the company’s shift into a global connectivity business. 

EchoStar announced the move on June 22. Starting June 24, EchoStar’s stock will trade under the ticker symbol “ECHO.” EchoStar said it’s a nod to NASA’s Project Echo, the first communications satellite project, the original inspiration behind the company’s name. 

“Changing our stock ticker to ‘ECHO’ represents our growth from a pure-play satellite company to a global corporate leader with a diverse set of connectivity assets,” EchoStar founder, CEO, and Chairman Charlie Ergen said. 

EchoStar is at an interesting juncture as it transitions to an “asset-light growth company” with spectrum sales to SpaceX and AT&T. The FCC formally approved the SpaceX transaction in May. 

The SpaceX transaction is set to occur in two steps detailed in EchoStar’s recent 10-K filing, with the spectrum transfer closing expected to occur in the first half of 2026 and the spectrum acquisition closing is expected to occur on or about November 30, 2027.

Earlier this year, EchoStar CEO Hamid Akhavan said the company is “in the midst of a large-scale positive transformation arising from its vision, long horizon of strategic bets and decades of diligent execution,” but Echostar hasn’t provided more of an update on that future direction yet.