Amazon rebrand Project Kuiper to Amazon Leo. Photo: Amazon

Amazon is ditching the Project Kuiper name for its constellation, announcing a rebrand to Amazon Leo. Along with the new identity, Amazon Leo announced a lineup of terminals — Leo Nano, Leo Pro, and Leo Ultra. 

Rajeev Badyal, vice president of Amazon Leo said in a release about the change that Project Kuiper started out as the code name for the project when it was in its early stages, and Amazon Leo is now the permanent name for the brand. Badyal called the name a “simple nod” to the Low-Earth Orbit constellation.

Badyal said Amazon Leo is expected to be offered to “select enterprise customers” by the end of 2025, with a wider service rollout in 2026. 

This comes in the midst of a launch campaign for Amazon Leo, which has had six full-scale launches this year, starting in April. United Launch Alliance and SpaceX have each conducted three missions, with the most recent a SpaceX launch on Oct. 14. 

At this point, the constellation has 153 satellites and is designed to have more than 3,000. 

Amazon Leo’s business lines are focused on personal, business, and government, according to the new site that launched Thursday. 

The business offering emphasises the tie-in to Amazon Web Services (AWS), saying that Amazon Leo offers the option to connect directly to the AWS cloud.

Leo Nano is the smallest terminal at 7 by 7 inches and 2.2 pounds in a portable design. It is designed to deliver up to 100 Mbps download speeds.

Leo Pro is designed to offer up to 400 Mbps of download speeds and is 11 by 11 inches and 5.3 pounds. 

The most capable terminal, Leo Ultra, is much larger and heavier at 20 inches by 30 inches and 43 pounds, and designed to support download speeds of up to 1 Gbps. Amazon has not publicly announced service plans or prices for the terminals.