Intelsat’s North America headquarters. Photo: Intelsat

Intelsat has signed a new broadcast deal in sub-Saharan Africa. ViewMedia, a global media service provider providing a Free-to-Air (FTA) TV platform for Sub-Saharan Africa, has inked a new deal which sees its leverage the Intelsat 20 (IS-20) video neighborhood, with the aim of bolstering ViewMedia’s business in the region by expanding its entertainment offerings and attracting new channels. Intelsat announced the deal, June 12.

Intelsat will collaborate closely with ViewMedia throughout 2025 to develop new relationships with organizations including those that handle regional audience measurement databases. This partnership will be instrumental in enhancing the variety of channels available and creating new opportunities for ad-revenue generation.

“Our goal is to support ViewMedia in providing a diverse range of entertainment channels that cater to the interests of viewers in Sub-Saharan Africa while encouraging their own growth,” Rhys Morgan, Regional Vice President, EMEA, Intelsat, said in a statement.