AsiaSat Acquires Content Distribution Company Lightning International
AsiaSat has made a significant acquisition in the media arena. It has fully acquired Lightning International Limited, a content distribution and media solutions company based in the U.K. and Hong Kong. The addition of Lightning into the AsiaSat family is a strategic move and aims to expand the company’s services and extend its clients’ reach to global audiences through traditional and new distribution platforms including over-the-top (OTT) and FAST.
With over 12 years of distributing TV channels and program content to worldwide audiences via TV stations, pay TV operators and streaming platforms, Lightning represents producers, channels and other media businesses from Europe, Asia and around the world, and provides advice on a wide range of content and media solutions. AsiaSat aims to combine Lightning’s expertise in content distribution with its satellite and IP-based distribution capabilities and hopes this will enable both companies to deliver customized solutions including content aggregation and playout, channel distribution and affiliate management.
“We are thrilled to join forces with AsiaSat and bring our experience in TV content distribution and solutions into the company. We believe our combined strengths will enable us to grow stronger together, through the synergies between us,” James Ross, founder and CEO of Lightning, said in a statement.