Asiasat Adds OTT to Broadcast Product Portfolio
Asia Satellite Telecommunications Company (AsiaSat) has broadened its satellite and media solutions with the addition of IP-based delivery solutions and Over-The-Top (OTT) service. AsiaSat stated it recognizes the demand for next generation distribution of broadcast content, and evaluated new distribution technologies throughout 2017.
AsiaSat is preparing to deliver video content through its new IP platform, defined as a “hybrid solution” combining satellite and IP-based solutions. The hybrid nature of the product opens business opportunities to rural areas for village Wi-Fi, communities (bars, schools, airports, etc.) or mobility services (maritime, in-flight connectivity). The company’s Tai Po teleport infrastructure in Hong Kong supports and fully manages these solutions.
“The increase in online content and the easy access to video content via mobile and connected devices has rapidly changed consumers’ content viewing habits. It is important for us to evolve our service offerings swiftly in this very dynamic and fast paced market, to help our customers reach their audience instantly and cost efficiently,” said Barrie Woolston, AsiaSat Chief Commercial Officer (CCO).