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SBCA President Defends Satellite Broadcasters

By | May 13, 2004

      A solid first quarter of financial results from the two major U.S. satellite TV and satellite radio operators proves they all are delivering the kinds of subscription services that consumers want and are willing to buy, said Richard DalBello, president of the Satellite Broadcasting and Communications Association (SBCA).

      “It’s pretty simple really – satellite companies are offering a great product at a great price,” DalBello told attendees at a Media Institute luncheon today in Washington, D.C. “We are taking one of the world’s more complex technologies and putting it the palm of your hand in a format that’s simple enough for your mother to understand. But, perhaps most importantly – satellite services provide consumers with what they want most – a choice.”

      DalBello’s address follows on the heels of yesterday’s Senate Judiciary Committee hearing on the Satellite Home Viewer Extension and Reauthorization Act (SHVERA). DalBello said the satellite industry as a whole supports SHVERA, a bill to reauthorize the 1999 Satellite Home Viewer Improvement Act (SHVIA) that must be passed by Congress by the end of the year before the satellite industry’s compulsory copyright licenses expire.

      For in-depth coverage of this story, see the May 17 issue of Satellite News. For more information about subscribing to PBI Media’s satellite newsletters, check out our Web site at

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