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Avanti Signs Partnership With Top UK Sprinter Ahead of Tokyo Olympics

By | March 8, 2021

British sprinter Laviai Nielsen. Photo: Avanti

Avanti has signed an interesting partnership with one of the United Kingdom’s big hopes for the Tokyo Olympic Games on International Women’s Day. The company is partnering with British 400m champion, Laviai Nielsen. The partnership was announced March 8.

The agreement will see Avanti support the 24 year old in her sporting journey as she heads to the Tokyo Olympics and competes in events going forward. Nielsen will also support on some of Avanti’s projects that she feels align with her goals and aspirations. Avanti did not share more specific details of the partnership.

“This partnership is particularly important to me because it celebrates what I love about being an athlete – determination, making an impact and above all, resilience. This assistance will help me fund my coach to both coach me and travel with me to my competitions, allow me to be treated by one of the best physios in the world and generally help me become the athlete I want to be,” Nielsen said in a statement.