If you missed it, the fight for world video domination has begun between DTH providers, cable companies, and telcos. Three faceless adversaries have begun an interesting struggle; a battle each intends on winning but unsure of the final battle strategy. In the world of sports (err entertainment), the three technologies are like professional wrestlers engaged in a “battle royal”.

For those of you who fast forwarded through adolescence, a battle royal pits a number of pro wrestlers in the same ring with one goal: be the last man standing – good guys and bad guys all stacked inside a small space vying to be the winner at the end of the evening. One by one, wrestlers are thrown over the top rope and eliminated, leaving an ever-diminishing number of contestants. Sometimes a good guy and bad guy have to cooperate to toss someone out of the ring. There is a great irony in watching mortal enemies work together to throw a common opponent over the top rope, only to begin pummeling each other with folding chairs moments later. Ah, sweet youth!

In much the same manner, telcos, cable companies, and DTH service providers have begun trading punches. Video on demand rocks! We can deliver more channels of HD than you! Is either claim a knock out punch? Hardly. The battle will rage on, with good guys and bad guys teaming up when it is convenient. What they haven’t figured out yet is they actually might make excellent tag team partners. But that is a different story.