Bill Gates has a touch as close to Midas as one can get, and with Microsoft signing an agreement with BSkyB for U.K. and Irish customers to watch BSkyB satellite TV via an application on Xbox 360 video game consoles, it looks like BSkyB is on its way to more notoriety and more revenue from an important segment of society – young video gamers.

But based on Micrsoft’s history of making sure the playing field is tilted heavily in its favor, it would be wise for BSky to be wary of the deal. Microsoft is a big name that brings a lot of brand name cache and financial power to any partnership, but should satellite players be cautious of hopping into bed with the software powerhouse?

Read the full story at www.satellitetoday.com/via/ednote/Microsoft-BSkyb-Gives-Satellite-a-Chance-to-Grow_31295.html