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Study Shows Satellite Dominating Terrestrial Technology in Enterprise Vertical Markets

By | April 7, 2011

      [Satellite TODAY Insider 04-07-11] Next-generation Blue Force Tracking (BFT) systems, high-throughput satellites and the ability to bundle broadband applications in the narrowband market will produce $26.8 billion in satellite industry revenues in the next 10 years, according to an NSR report issued April 5.
          Changing trends in end-user preference for innovation over technology are giving satellite SCADA, M2M and LDR markets an advantage over terrestrial competition, according to NSR. "As coverage and cost advantages dilute some of satellite technology’s advantages, innovation is leading to continued preference for satellite platforms in addressing many vital end-user requirements. One of the key aspects to market sustainability lies in the unique and challenging needs of the industry’s customer base," the firm wrote in the report.
          NSR said that the satellite industry is enjoying these advantages in some of the harshest, most remote and most demanding vertical markets, including: transportation and cargo, oil and gas, utilities, military and the green or renewable energy sector. The emerging role of civil government agencies in networking public security also was credited with driving satellite demand for key regions in the Middle East and Africa as a shift in policy will likely lead to a shift in demand and procurement functions.
          "Service providers are improving their current satellite SCADA, M2M and LDR platforms. Whether it is securing the power grid, digitizing the oil field, safeguarding munitions, tracking friendly forces or making transportation assets work efficiently, innovation and the very nature of highly demanding end user requirements make satellite solutions indispensable and integral in the globe’s key verticals," NSR said.

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