ABI Research: GPS Devices To Fall Below $200

[Satellite Today – 2-7-08] The wholesale average selling price of GPS-enabled handsets will fall under $200 by 2010, according to a new report by ABI Research.
    Currently, most handsets with integrated GPS are smartphones or high-end feature phones with wholesale prices in the range of $250 to $500. However, chipset manufacturers now have solutions in place that will permit the integration of GPS in handsets at lower costs and provide significant improvements in terms of accuracy and reception in indoor environments, according to the study, “GPS-Enabled Devices.”
    “Recent industry developments, such as the announcement by CSR and Samsung of lower costs for GPS modules for mobile devices, will ensure that prices for GPS-enabled handsets quickly come down,” analyst Shailendra Pandey said in a statement. “Further, in coming years, it will become more cost-effective for manufacturers to have GPS in a large proportion of devices, rather than offering it in fewer handsets. This will enable lower ASPs for devices as well.”