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Airlines See IFC as Way to Build Relationships With Customers
HAMBURG, Germany — As in-flight connectivity (IFC) has become a core part of the customer experience while flying, airlines are looking at IFC as one of the ways they form a connection with customers and provide content that resonates. flydubai and Ethiopian Airlines gave their perspectives on the changing dynamics of this market at the Passenger Experience Conference in the run-up to Aircraft Interiors Expo (AIX) in Hamburg this week.

Dubai-based airline flydubai sees its business transforming from the transportation business to the hospitality business. Daniel Kerrison, senior vice president of In-Flight Operations for flydubai said the airline stopped referring…[continued]