STN Ups Focus on Asia-Pacific Broadcasters
[Via Satellite 05-11-2016] STN is spearheading a new commercial initiative to help content owners and broadcasters across the Asia-Pacific region reach new audiences in international markets including the U.S., Europe and Africa. The company is increasing its commercial focus on the Asia-Pacific region in order to assist broadcasters in linking to its global network more easily and seamlessly.
STN’s goal is to help Asia-Pacific-based broadcasters take advantage of the growing phenomenon of “diaspora broadcasting,” with seeks to reach expatriate populations. From its teleport in Slovenia, the company offers a portfolio of media services including playout, multicast and uplink. STN offers broadcasters direct access to satellite and fiber that spans the globe, and has Points of Presence (PoPs) in a number of fast-growing broadcast centers.
“There are growing communities in the Middle East, Africa and the U.S. of people who have moved from the Asia-Pacific region to develop their careers. With their increasing prosperity and buying power, those communities are keen to be entertained in their own language with original content from their country of origin,” said Anver Anderson, general manager of STN.