DISH and Southwest Airlines Start In-Flight iPad Lending Program for On-Demand Entertainment
[Via Satellite 10-30-13] Dish is teaming up with Southwest Airlines to provide travelers with the opportunity to borrow an iPad 2 from its “Watch TV on the Fly” libraries. Building upon the “TV Flies Free” offering, passengers traveling between select cities can now check out an iPad 2 at their departure airport and view live and on-demand TV programs on Wi-Fi-enabled Southwest flights.
“We are excited to further our partnership with Southwest and provide a great entertainment experience through our iPad lending program,” stated James Moorhead, chief marketing officer at Dish.
Dish’s “Watch TV on the Fly” libraries can be found in Southwest terminals at Chicago-Midway International Airport (MDW), Denver International Airport (DEN) and Oakland International Airport (OAK). The iPad 2 lending offer is free for all passengers traveling between MDW, DEN and OAK on WiFi-enabled Southwest flights, and visitors will also have the chance to win an iPad 2.