Original broadcast date : Tuesday, October 25, 2011
Overview
Satellites are at the forefront of an Internet revolution on airplanes. Major airlines such as Lufthansa, JetBlue, Southwest Airlines are leading the way in bringing state-of-the-art connectivity solutions to passengers. In the first part of 'Satellite Broadband on Airplanes: A New Era Set to Begin', we gave you the opportunity to interact with key executives from Southwest Airlines and Lufthansa. This time around, we have speakers from two other major airlines (TAM Airlines and Emirates Airlines.) During this interactive webinar, we'll talk about their plans to improve connectivity options to passengers, their views on Ka-band, as well as how they will be engaging with the satellite industry to boost their service offerings.
Join Via Satellitein this webinar to find out what some other airlines really think of satellite powered broadband solutions and what they can bring to the table.
Get your questions answered and find out the answerstokey questions facing companies trying to monetize these compelling and diverse landscapes.
Find out about Emirates Airlines' plans potentially in terms of Ka-band, and how important it views these services.
TAM Airlines is one of the largest Latin American airlines. Find out the importance of connectivity solutions for this particular market.
What is the business case now for offering such services? Is this now a 'must have' for airlines?
How important are these services in terms of a competitive differentiator with other airlines?
What lessons have been learned from the Boeing Connexion situation a few years ago, as well as recent deals that have been done here?
Patrick Brannelly
Vice President of Corporate Communications Product, Publishing, Digital and Events, Emirates Airlines
Patrick Brannelly has been responsible for Emirates industry-leading inflight entertainment and telecommunications product since 1992. During this time the systems employed on the aircraft have grown substantially in terms of product offering and technology employed. Today, the 'ice Digital Widescreen' system offers well in excess of 1,200 channels of entertainment as well as a broad range of personal passenger connectivity -over 90 aircraft in the fleet allow use of personal mobile phones during flight.
Mr Brannelly began his career in news media, then moved to marketing communications in London before joining Emirates in 1992. During this time he has been responsible for the development and launch of six inflight entertainment systems as well as passenger communications.
He is currently President of APEX, the Airline Passenger Experience Association (apex.aero), and holds the position of Emirates Vice President: Corporate Communications: Product, Publishing, Digital & Events.
Jose Racowski
Business Unit Manager, TAM Airlines
Jose Racowski is the Business Units Manager for TAM Airlines, which includes inflight entertainment.
For the last four years, he has been responsible for their connectivity project, from the vendor selection to the implementation process. TAM is currently implementing OnAir solution for narrow body aircraft, which enables passengers to use their mobile phones onboard. For the wide body fleet, TAM has also selected OnAir (GSM + Wifi) and the implementation process is expected to start next year.
Mohamad El Assaad
Senior Manager IFE/Communications, Gulf Air
Mohamad has been in the IFE industry for nearly 13 years and 10 years with the Communications industry. He participated in ME research on Boeing Connextions project and has been working on developments with Panasonic on a Global Communications Suite. Mohamad has worked with Content Service Providers for eight years developing labs and creating media methodologies.
Moderator:
Mark Holmes Associate Editor, Via Satellite Magazine
Mark Holmes is associate editor of Via Satellite and Satellite News, two industry leading titles in the satellite sector. Mark has been at Access Intelligence over eleven years, working on a variety of titles in telecoms, broadband, digital TV and satellite. Mark has been with AI’s Satellite Group for over four years. As well as writing across the Satellite Group’s broad range of products, Mark has also secured a number of top speakers for the annual Satellite event in Washington, as well as put together numerous PPV webinars over the last 2-3 years.
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Patrick Brannelly 
Jose Racowski
Mohamad El Assaad