VIA SATELLITE: How does a regional satellite operator look at the competition in the FSS market?
Mateos: Our focus is to remain close to our clients and to have the capability to accompany them in their growth. To that end, we have added a powerful and modern fleet of satellites with highly reliable technical specifications and a team of professionals capable of offering innovative and high-quality services. In Latin America, Hispasat offers the added value of serving as a communications bridge between the two continents, and our motto defines that role perfectly: “Acercando Culturas” or “Bringing Cultures Together.” We have confidence in the region for developing our projects on the other side of the Atlantic and from there, Hispasat has projected its growth on the American continent.
VIA SATELLITE: When you joined the company, the foundations for the Latin American strategy were in place. What was your long-term strategy?
Mateos: My main concern in 2004 was that the company needed to become international and diversified and to that end, we initiated an intense commercial activity. This effort allowed the company to improve its competitive position in regions with high-growth potential, such as Latin America, and to enter new markets, like the United States. Hispasat first started to make deeper inroads into the American market at the beginning of 2005 with the success of the commercialization of our first American satellite, Amazonas 1. Between 2005 and 2006, Hispasat managed to capture more than 75 percent of the net growth in demand in Latin America and, by its third year in orbit, Amazonas 1 reached a fill rate of more than 90 percent. This process, together with the high demand from current clients of the region, allowed Hispasat to expand its fleet with a new satellite, Amazonas 2, launched in October of 2009, which doubles our spatial capacity in the area and is the largest satellite with pan-American coverage. To strengthen this position, we are currently in the manufacturing process of a new satellite, Amazonas 3, which will be launched in 2013.
VIA SATELLITE: How has the Latin American market changed, and what impact has that had on your plans?
Mateos: The 61 degrees West orbital position, with the Amazonas 1 and the Amazonas 2 satellites, has become an international benchmark for the large DTH television platforms which operate on both sides of the Atlantic and that see in Hispasat an operator that is recognized not only for quality and for the technological value of its services but for the number of channels disseminated. This strategic position coincides with the demand in Latin America for products and services tied to the dissemination and broadcast of audiovisual content as well as broadband multimedia services that is forecast to continue in the years to come.
In addition, our Amazonas 1 and Amazonas 2 satellites carry the Amerhis system onboard, a multimedia processor for advanced, delay-sensitive broadband services that provides pioneer operation functions in the area of efficient and innovative telecommunications. In Latin America, Hispasat is already the third largest company by revenue in its sector. In this region, Hispasat guarantees a high-quality supply of space capacity for communications services, among which are the distribution and dissemination of audiovisual content, telecommunications networks — fixed and mobile — as well as broadband solutions in more than 10 of its main countries.
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