Intelsat Believes Global Presence Could Yield Rich Dividends in Asia

 

[Satellite Today Web Exclusive – 6-11-08] Intelsat is keen to expand its business in Asia and believes its global presence could give it a competitive advantage over some of the regional satellite players in Asia.
    David Ball, Intelsat’s Asia-Pacific regional vice president discusses the operator’s strategy in the region and how it intends to use its global assets to help its position.

Via Satellite: How do you view Intelsat’s strategy in Asia given the level of demand in the region?

Ball: Intelsat is committed to the Asian region for the long term. Both Intelsat and PanAmSat had a very strong legacy in the region. We are very active in both the video and network services side. We have multiple sales offices in the region. We are working locally with customers and provide local support.
    We see demand for satellite capacity firming in the region. We do see strong demand for Pacific Ocean C-band. There is strong demand across the Indian Ocean for connectivity plays between Northeast Asia and Africa and for the telecoms sector. Southeast Asia is a very strong video distribution market for us. We have actually quite a lot of capacity there to bring to market. Things are looking up.

Via Satellite: Have the dynamics for fixed satellite services changed in the region?

Ball: We have had the new entrants. We have seen them operating in different areas to us, so we have not been impacted by their entrance into the market. I do see some softening of regulatory stances in the region. China, for us, has been one of the earliest markets we are in Asia. We are very honored to carry China Central Television and China Radio International and take those radio signals globally. We work with ChinaSat and SinoSat, the combined company, to provide service to Chinese entities which is beyond the reach of the Chinese domestic fleet. We are engaged with those operators. We will be heavily engaged with the Beijing 2008 Olympics, to bring that content out into the world. India has been a phenomenally successful market for us. The heavy growth from video services from India, we are lucky to have an excellent neighborhood of content on our Intelsat 10 satellite. It is not only distribution to the cable headends in India but also enables those channels to be received in the Middle East, which is a strong market for South Asia content and also up into Europe for the Indian populations in Europe and the U.S. Our global reach really helps us here. It helps local and international distribution. We also work with ISRO and engage positively with them.

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