Combating Piracy Plague Creates Opportunities

 

Different Screens

Content security vendors are transforming themselves from players who previously offered just content security to offering more diverse packages to pay-TV operators, which includes security across all platforms, middleware and interactive services. “We see the distribution of content in the home by IP combined with terrestrial,” says Peled. “Television is clearly becoming broadband-enabled. We have a relationship with Access Networks for a Net browser. We have Jungo which offers gateway software, so our vision is that broadband comes into the home, satellite comes into the home. Satellite will bring HD, the most popular channels, and then IP will bring catch-up channels, on-demand, network storage and the distribution from that point on will be on IP. Some will be to another set-top box. People don’t want just a single point of failure,” he says.
“What we see is the operator providing services via the set-top box, but that they also want to provide content to different screens,” Wajs says. “Our broadband network management system is able to control the content on different devices. We are actually able to create a domain of devices that belong to the user, which have different DRM technologies. We are able to enable the operator to manage the relationship between them and the subscriber across different devices. We are seeing more and more customers want security protection across these different devices.”
Conax hopes to add to its suite of services over the next year. “As a [conditional access] vendor, we do not provide security on the mobile phone. That being said, we are developing technology for the PC and broadband networks. We are developing solutions there. During 2010, we will have solutions available for PC and broadband networks. This will be a significant launch for us next year,” says Svendsen.

Changing Culture

Changing the culture of governments and regulators also will be a key in the battle against piracy. “Being aware of the evolutions of the piracy threats, we need to help governments about the importance of having up-to-date laws and enforcement. The fact is the regulatory paradigm has to shift. Unfortunately many regulators in the regions are still dealing with laws that are now outdated. There has been a culture of piracy in the past in certain countries and this is not easy to change either,” says François Moreau de Saint Martin, CEO of France’s Viaccess. ■

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