Selling Connectivity To Terrestrial Carriers
Finally, the performance of private network satellite broadband is opening up a new market, namely selling remote service extensions to terrestrial carriers.
"There are times when a terrestrial carrier is required, as a term of license, to extend service into remote, sparsely-populated areas," says Corda. "In order to save time and money, they get in touch with us to extend services via satellite. We provide the long haul carriage from their network to the remote region, then they wire in local service as demand justifies. This allows the carrier to meet their obligations without spending millions stringing wires through under-populated terrain."
Future Opportunities For Private Network Enterprise Sales
We now know that enterprise customers want satellite-delivered solutions, such as digital signage, which add profits to their bottom lines. We also know that enterprise customers do not care how they get their services, only that they want them to be reliable, fast and capable of being managed from a central point in the organization. Finally, we know that once enterprises adopt satellite carriage, they tend to stick with it.
Individually, all these factors bode well for satellite carriers, but what do they mean when considered as a whole? "It means that there are lots of businesses out there that are ripe for private network satellite solutions," replies Slekys. "The kind of in-store digital signage that boosts sales for Tesco can do the same for all kinds of retailers -- from cars, to clothes, to shoes. Indeed, the same broadband, end-to-end solutions being implemented by multinational corporations can be deployed by governments and non-profit agencies; anyone with a far-flung network can realize the primary advantages of satellite multi-casting and ubiquity. Finally, the cost advantages provided by carrier-provided satellite solutions --a monthly fee with a measurable ROI, rather than millions spent installing a network, and more spent on managing and upgrading it directly-- can make this option irresistible for many enterprise users."
In this context, the future of private satellite networks in the enterprise market looks bright indeed. "This is why it is such a great time to be in the private network market," Slekys says, a sentiment shared by many satellite service providers offering private network solutions.
James Careless is senior contributing writer to Via Satellite magazine.
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