BSkyB Exec Hails Interactive-Advertising Turning Point
Robert Leach, head of interactive services at BSkyB, the U.K. satellite pay-TV operator, believes interactive advertising will go from strength to strength, as advertising agencies understand the value of the medium.
Leach told Satellite Today, “A number of things have been done. There has been a real turning point with agencies and they have really started to plan in interactive advertising at an early stage. It has happened because people are seeing interactive advertising working.”