ITV Gets Interactive

Leading UK broadcaster ITV is officially launching its ITV Interactive ITVi 24/7 service this week. While there previously have been interactive services on ITV1 and ITV2, this launch will increase dramatically the range of interactive services available. The service will feature gaming and betting applications, a mobile zone that gives viewers the opportunity to buy ring tones and logos for mobile phones etc.

Jane Marshall, ITVi Controller commented, “Over the past year we have put in place the infrastructure to let ITVi take bolder and more creative steps in 2005. The money invested in the division demonstrates strong backing from ITV to take commercial interactivity forwards. The consumer launch, this October, of ITVi 24/7 is only the beginning of an exciting future for interactivity on ITV.”