Polsat CEO Targets 500,000 Subscribers
Cyfrowy Polsat President and CEO Dominik Libicki is confident his DTH provider can continue its growth curve in Poland. Polsat is one of the leading pay-TV providers in Poland. In terms of the main challenges during the year ahead, Libicki told Satellite Today, “Our goal is to have 500,000 subscribers in 12 months’ time. In terms of ARPU, we want to build that up with different levels of packages. We want to keep the low price of the basic subscription and encourage consumers to take more services on the back of that (premium packages and PPV).”
An in-depth interview with Dominik Libicki can be found in the July 12 issue of Satellite News. For more information about subscribing to Access Intelligence’s satellite newsletters, check out our Web site at http://www.satellitetoday.com.