Survey Shows Satellite Radio Is Gaining Traction
Satellite radio is showing signs of advancing beyond the “early adopter” stage and achieving robust growth for the remainder of 2003 and beyond, according to a survey by ChangeWave Research, a market research arm of Potomac, Md.-based Phillips International.
Among the people who responded to the survey, 3 percent said they already subscribe to a satellite radio service and 9 percent said they planned to purchase the service this year. The survey, sent to the 4,000 members of the ChangeWave Alliance which track trends in growth companies and sectors, also found that late-starting Sirius Satellite Radio [Nasdaq: SIRI] is gaining on rival XM Satellite Radio [Nasdaq: XMSR], the first entrant into the U.S. satellite radio market.
For more on the ChangeWave survey, check out the Sept. 8 issue of SATELLITE NEWS. For info on subscribing to PBI Media’s satellite newsletters, check out our Web site at http://www.telecomweb.com/catalog.