SBC, EchoStar Forge Alliance To Offer Bundled Services
San Antonio, Texas-based SBC Communications [NYSE: SBC] and Littleton, Colo.-based EchoStar Communications [Nasdaq: DISH] have formed a strategic partnership to let SBC companies “aggressively market” co-branded SBC DISH Network multichannel television services and Internet access as a fully integrated bundled product offering. The two companies will begin work immediately on integrating operations, including order entry, customer service and billing, to offer customers the co-branded service in early 2004.
For EchoStar, the arrangement will give it a new sales and marketing channel for its DISH Network satellite TV service and the ability to offer customers high-speed Internet access through SBC. For SBC, the deal fulfills its long-term strategic objective to integrate TV entertainment into its telecom services.
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