[Satellite TODAY 08-12-10] U.S. satellite pay-TV operator DirecTV
has entered into a partnership with Google
in which the Internet search engine company will sell its advertising inventory on several of DirecTV’s cable networks, the companies announced Aug. 11.
Advertising on the Bloomberg, Fox Business, Centric, Fuel, G4, Current, Ovation, Fit, Sleuth, Chiller and TV Guide networks will be available through the Google TV Ads system across all timeslots. Google said its Google TV Ads customers would now be able to reach up to 18.7 million satellite households through the DirecTV partnership.
“We are delighted to partner with Google and embark on this initiative together. Google TV Ads is an excellent advertising tool and will be a tremendous complement to DirecTV's existing suite of innovative assets,” DirecTV Senior Vice President of Advertising Sales Bob Riordan said in a statement.
Financial details of the partnership agreement were not disclosed.
Related Stories-DirecTV Launches New 3-D channels Satellite Today July 5, 2010[Satellite TODAY 07-05-10] DirecTV and its 3-D technology partner, Panasonic, have launched three new 3-D channels on DirecTV s pay-TV platform, the companies announced July 2. One of the channels, n3D, will be available to customers at no...SS/L Contracted to Build DirecTV 14 Satellite Today June 14, 2010[Satellite TODAY 06-14-10] Space Systems/Loral (SS/L) has entered into a contract to build the DirecTV 14 high-power satellite for DirectTV, SS/L announced June 11. The new satellite, which was started earlier this quarter under an...DirecTV s Executive 3-D Strategy Leader Leaves for Fox Sports Satellite Today May 28, 2010[Satellite TODAY 05-27-10] Eric Shanks, former executive vice president of entertainment of DirecTV, has been appointed president of Fox Sports, the Fox Sports Media Group confirmed May 26. Shanks played a key role in DirecTV s 3-D TV strategy...