BSkyB Gets Into Digital Music
[Satellite News 07-23-08] BSkyB signed an innovative deal with one of the world’s biggest music companies to offer digital music services, BSkyB said July 23.
The satellite pay-TV operator announced a partnership with Universal Music to launch a service which will offer customers the opportunity to access music, as BSkyB continues moving beyond its traditional direct-to-home roots and becoming a more all round media provider. For a monthly subscription fee, customers will be able to choose to stream songs on-demand for immediate listening or download tracks for playback at any time.
“The new Sky service will provide a compelling digital music experience built for the ever- growing digital appetite of music fans,” Lucian Grainge, chairman and CEO, Universal Music Group International, said in a statement. “In a world where a majority of U.K. homes have high speed broadband access, consumers will welcome a safe, state-of-the-art service and legal alternative to those services which exploit musicians without compensation.”