March 2008
Price: $3,995.00
Tailored Study (1 Country) - Standard License: $995.00
Tailored Study (1 Country) - Enterprise License: $1,995.00
Tailored Study (4 Countries) - Standard License: $1,995.00
Tailored Study (4 Countries) - Enterprise License: $3,995.00
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NSR Research Report: Direct-to-Home (DTH) Satellite Services: An Analysis of Ten Emering DTH Markets |
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Format
PDF on CD-Rom - Including all Related Excel Files
Description
Pay-TV services globally have exhibited tremendous growth over the past two decades, particularly in developed country markets. Driven by economic growth and increasing levels of disposable income, households of the world's economic elite have opted for cable TV, DTH and other emerging platforms such as IPTV as a basic feature of consumption for household entertainment.
 However, as penetration levels begin to increase and saturation levels are reached in the world's top economic tier, the pay-TV industry is now looking for newer markets that are just beginning to emerge. There are a multitude of countries around the globe that have exhibited highly robust and even stunning economic growth in recent years. Economic performance appears sustainable and will likely continue over the medium term, which should lead to rapid and positive wealth effects for household consumption.
Indeed, TV penetration in many emerging markets has breached the 90% level. Pay-TV services in these Greenfield markets have exhibited increased take-up rates, particularly in urban areas for cable TV services. These positive trends are leading to clear opportunities for DTH, whether as a niche offering or as a direct competitor to cable TV platforms. Leveraging reach, a digitized format, as well as outright consumer preference for satellite platforms, DTH appears to be well positioned in the 10 emerging country markets covered in this report. 
Yet, there are roadblocks and many challenges for DTH service provisioning in these countries, including:
- Complex Regulatory Environments
- Rural Consumption Patterns and Disposable Income Levels
- Pricing Issues and ROI Considerations
- Content and Channel Growth
- Piracy of Satellite Signals
These and other aspects of the DTH market in 10 emerging countries are assessed in this latest NSR study. NSR addresses the general market trends per country, end user or household financial wherewithal, and the role a DTH platform can play in the specific emerging market. NSR likewise examines the interplay of other pay-TV platforms, specifically cable-TV and IPTV, which affect the value proposition of DTH in the pay-TV market. NSR quantifies demand and revenue forecasts for the various pay-TV offerings such that DTH is not analyzed in a vacuum but alongside competitive services.
Primary Questions Addressed in this Report Include:
 What are the drivers for pay-TV services in each country?
Which pay-TV platform/s in each country represents the greatest potential?
What is the role of DTH currently and over the medium term for each emerging market?
Who are the key players, and what is their market differentiator?
What is the expected take-up rate per pay-TV offering and the revenues associated per country market?
What level of satellite transponder demand is likely to be required in each country market for the provision of DTH services?
Who Should Purchase This Report:
DTH Service Providers and Operators
Cable TV Service Providers and Operators
IPTV Players
Satellite Operators
Content Owners, Aggregators and Resellers
Technology Vendors (Set-Top Boxes, Encryption Platforms, Headends)
Regulatory Bodies
Any Other Company with an Interest in Emerging DTH Markets
Primary Elements of the Report Include:
- Market Definition and Overview
- Key Platforms
- DTH
- Cable TV
- IPTV and Other Emerging Platforms
- Major Trends
- Major Elements Affecting DTH Demand per Country Market
- Market Assessment and Forecasts
- Subscriber Growth Forecasts
- By Pay-TV Platform
- By Country
- Revenue Growth Forecasts
- By Pay-TV Platform
- By Country
- Transponder Demand (TPE) and Revenues (Ku-band)
- For DTH Services
- By Country
A Complete Analytical Perspective Elements of this study include:
- Complete report document segmented by analysis on all regions, players, market opportunity and demand trends
- An Excel file containing all data and graphs so the client can easily use this work as a basis for their own internal market projections
Have Questions on the Content or Scope of this Report?
Please Click Here to E Mail Your Questions to the Report Author
Table of Contents
1. Executive Summary
2. Market Overview
2.1 Introduction
2.2 Country Comparison
2.3 Methodology
3. Brazil
3.1 Market Introduction and Overview
3.2 Market Forecasts
3.2.1 Total DTH Revenues: Wholesale and Retail
3.2.2 DTH Subscribers
3.2.3 Total Pay-TV Market Subscribers by Service Type
3.2.4 Total Retail Revenues for Pay-TV Services by Service Type
3.3 DTH Players and Competing Services
3.4 Regulatory Analysis
3.4.1 Assessment of Regulatory Openness
3.4.2 Outlook of Regulatory Environment over the Next Five Years
3.5 Competitive Discussion
3.5.1 Growth of Pay-TV Households
3.5.2 Factors Determining Success or Failure of DTH Compared to Other Platforms
3.6 Pricing Analysis
3.6.1 Threshold or Price Points for DTH Service Take-up
3.6.2 Prices of Competitive Platforms
3.6.3 Satellite Transponder Pricing Estimates for DTH Services
3.7 Economic Data Supporting DTH Forecasts
3.8 Bottom Line
4. Czech Republic
4.1 Market Introduction and Overview
4.2 Market Forecasts
4.2.1 Total DTH Revenues: Wholesale and Retail
4.2.2 DTH Subscribers
4.2.3 Total Pay-TV Market Subscribers by Service Type
4.2.4 Total Retail Revenues for Pay-TV Services by Service Type
4.3 DTH Players and Competing Services
4.4 Regulatory Analysis
4.4.1 Assessment of Regulatory Openness
4.4.2 Outlook of Regulatory Environment over the Next Five Years
4.5 Competitive Discussion
4.5.1 Growth of Pay-TV Households
4.5.2 Factors Determining Success or Failure of DTH Compared to Other Platforms
4.6 Pricing Analysis
4.6.1 Threshold or Price Points for DTH Service Take-up
4.6.2 Prices of Competitive Platforms
4.6.3 Satellite Transponder Pricing Estimates for DTH Services
4.7 Economic Data Supporting DTH Forecasts
4.8 Bottom Line
5. India
5.1 Market Introduction and Overview
5.2 Market Forecasts
5.2.1 Total DTH Revenues: Wholesale and Retail
5.2.2 DTH Subscribers
5.2.3 Total Pay-TV Market Subscribers by Service Type
5.2.4 Total Retail Revenues for Pay-TV Services by Service Type
5.3 DTH Players and Competing Services
5.4 Regulatory Analysis
5.4.1 Assessment of Regulatory Openness
5.4.2 Outlook of Regulatory Environment over the Next Five Years
5.5 Competitive Discussion
5.5.1 Growth of Pay-TV Households
5.5.2 Factors Determining Success or Failure of DTH Compared to Other Platforms
5.6 Pricing Analysis
5.6.1 Threshold or Price Points for DTH Service Take-up
5.6.2 Prices of Competitive Platforms
5.6.3 Satellite Transponder Pricing Estimates for DTH Services
5.7 Economic Data Supporting DTH Forecasts
5.8 Bottom Line
6. Indonesia
6.1 Market Introduction and Overview
6.2 Market Forecasts
6.2.1 Total DTH Revenues: Wholesale and Retail
6.2.2 DTH Subscribers
6.2.3 Total Pay-TV Market Subscribers by Service Type
6.2.4 Total Retail Revenues for Pay-TV Services by Service Type
6.3 DTH Players and Competing Services
6.4 Regulatory Analysis
6.4.1 Assessment of Regulatory Openness
6.4.2 Outlook of Regulatory Environment over the Next Five Years
6.5 Competitive Discussion
6.5.1 Growth of Pay-TV Households
6.5.2 Factors Determining Success or Failure of DTH Compared to Other Platforms
6.6 Pricing Analysis
6.6.1 Threshold or Price Points for DTH Service Take-up
6.6.2 Prices of Competitive Platforms
6.6.3 Satellite Transponder Pricing Estimates for DTH Services
6.7 Economic Data Supporting DTH Forecasts
6.8 Bottom Line
7. Philippines
7.1 Market Introduction and Overview
7.2 Market Forecasts
7.2.1 Total DTH Revenues: Wholesale and Retail
7.2.2 DTH Subscribers
7.2.3 Total Pay-TV Market Subscribers by Service Type
7.2.4 Total Retail Revenues for Pay-TV Services by Service Type
7.3 DTH Players and Competing Services
7.4 Regulatory Analysis
7.4.1 Assessment of Regulatory Openness
7.4.2 Outlook of Regulatory Environment over the Next Five Years
7.5 Competitive Discussion
7.5.1 Growth of Pay-TV Households
7.5.2 Factors Determining Success or Failure of DTH Compared to Other Platforms
7.6 Pricing Analysis
7.6.1 Threshold or Price Points for DTH Service Take-up
7.6.2 Prices of Competitive Platforms
7.6.3 Satellite Transponder Pricing Estimates for DTH Services
7.7 Economic Data Supporting DTH Forecasts
7.8 Bottom Line
8. Poland
8.1 Market Introduction and Overview
8.2 Market Forecasts
8.2.1 Total DTH Revenues: Wholesale and Retail
8.2.2 DTH Subscribers
8.2.3 Total Pay-TV Market Subscribers by Service Type
8.2.4 Total Retail Revenues for Pay-TV Services by Service Type
8.3 DTH Players and Competing Services
8.4 Regulatory Analysis
8.4.1 Assessment of Regulatory Openness
8.4.2 Outlook of Regulatory Environment over the Next Five Years
8.5 Competitive Discussion
8.5.1 Growth of Pay-TV Households
8.5.2 Factors Determining Success or Failure of DTH Compared to Other Platforms
8.6 Pricing Analysis
8.6.1 Threshold or Price Points for DTH Service Take-up
8.6.2 Prices of Competitive Platforms
8.6.3 Satellite Transponder Pricing Estimates for DTH Services
8.7 Economic Data Supporting DTH Forecasts
8.8 Bottom Line
9. Russia
9.1 Market Introduction and Overview
9.2 Market Forecasts
9.2.1 Total DTH Revenues: Wholesale and Retail
9.2.2 DTH Subscribers
9.2.3 Total Pay-TV Market Subscribers by Service Type
9.2.4 Total Retail Revenues for Pay-TV Services by Service Type
9.3 DTH Players and Competing Services
9.4 Regulatory Analysis
9.4.1 Assessment of Regulatory Openness
9.4.2 Outlook of Regulatory Environment over the Next Five Years
9.5 Competitive Discussion
9.5.1 Growth of Pay-TV Households
9.5.2 Factors Determining Success or Failure of DTH Compared to Other Platforms
9.6 Pricing Analysis
9.6.1 Threshold or Price Points for DTH Service Take-up
9.6.2 Prices of Competitive Platforms
9.6.3 Satellite Transponder Pricing Estimates for DTH Services
9.7 Economic Data Supporting DTH Forecasts
9.8 Bottom Line
10. Slovakia
10.1 Market Introduction and Overview
10.2 Market Forecasts
10.2.1 Total DTH Revenues: Wholesale and Retail
10.2.2 DTH Subscribers
10.2.3 Total Pay-TV Market Subscribers by Service Type
10.2.4 Total Retail Revenues for Pay-TV Services by Service Type
10.3 DTH Players and Competing Services
10.4 Regulatory Analysis
10.4.1 Assessment of Regulatory Openness
10.4.2 Outlook of Regulatory Environment over the Next Five Years
10.5 Competitive Discussion
10.5.1 Growth of Pay-TV Households
10.5.2 Factors Determining Success or Failure of DTH Compared to Other Platforms
10.6 Pricing Analysis
10.6.1 Threshold or Price Points for DTH Service Take-up
10.6.2 Prices of Competitive Platforms
10.6.3 Satellite Transponder Pricing Estimates for DTH Services
10.7 Economic Data Supporting DTH Forecasts
10.8 Bottom Line
11. Turkey
11.1 Market Introduction and Overview
11.2 Market Forecasts
11.2.1 Total DTH Revenues: Wholesale and Retail
11.2.2 DTH Subscribers
11.2.3 Total Pay-TV Market Subscribers by Service Type
11.2.4 Total Retail Revenues for Pay-TV Services by Service Type
11.3 DTH Players and Competing Services
11.4 Regulatory Analysis
11.4.1 Assessment of Regulatory Openness
11.4.2 Outlook of Regulatory Environment over the Next Five Years
11.5 Competitive Discussion
11.5.1 Growth of Pay-TV Households
11.5.2 Factors Determining Success or Failure of DTH Compared to Other Platforms
11.6 Pricing Analysis
11.6.1 Threshold or Price Points for DTH Service Take-up
11.6.2 Prices of Competitive Platforms
11.6.3 Satellite Transponder Pricing Estimates for DTH Services
11.7 Economic Data Supporting DTH Forecasts
11.8 Bottom Line
12. Vietnam
12.1 Market Introduction and Overview
12.2 Market Forecasts
12.2.1 Total DTH Revenues: Wholesale and Retail
12.2.2 DTH Subscribers
12.2.3 Total Pay-TV Market Subscribers by Service Type
12.2.4 Total Retail Revenues for Pay-TV Services by Service Type
12.3 DTH Players and Competing Services
12.4 Regulatory Analysis
12.4.1 Assessment of Regulatory Openness
12.4.2 Outlook of Regulatory Environment over the Next Five Years
12.5 Competitive Discussion
12.5.1 Growth of Pay-TV Households
12.5.2 Factors Determining Success or Failure of DTH Compared to Other Platforms
12.6 Pricing Analysis
12.6.1 Threshold or Price Points for DTH Service Take-up
12.6.2 Prices of Competitive Platforms
12.6.3 Satellite Transponder Pricing Estimates for DTH Services
12.7 Economic Data Supporting DTH Forecasts
12.8 Bottom Line
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