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March 2006

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Digital Media Distribution Via Satellite

Format

PDF on CD-Rom

Description

The digital media distribution via satellite market has traditionally been driven by direct-to-home television, which accounts for a significant percentage of satellite capacity. However, digital media also reaches a number of other locations, such as offices, retail locations and movie theaters. Satellite multicasting capabilities and the advent of IP over satellite have created new opportunities for satellite providers to target new segments and applications where customers and end-users form captive audiences.

Players in this consumer-driven space see emerging applications such as digital signage and digital cinema as exciting opportunities with high ROI potential. The fact that established giants in retail, automotive, and the movie industry (including major Hollywood studios) are taking stock of this potential at the highest level in organizations is a testament to the promise it holds. Interactive distance learning (IDL) and corporate communications have been the traditional business television markets for media over satellite and will profit from its association with digital media.

Many players expect that the trend towards rich digital media content, with IP-communications acting as a facilitator, will provide a much-needed lift in the use and upgrade of legacy satellite business television network systems for these applications.



There are obvious capabilities for satellite in this space, but technology is not the overarching issue; various aspects of the business require a close examination of the possibilities for profit before action is taken. Many factors must be considered in the forecast equation, and partnerships need to be established to reap the benefits of a complex and dynamic market. For example, even though decreases in display screen price are expected to enable a substantial uptake in digital signage, the question remains as to which business model is the best for all players along the value chain. Is there a more flexible offer to bandwidth availability to design a winning proposition? Will there be mass uptake of systems and bandwidth within the aforementioned markets? Are customers' requirements and end-user needs radically different from one market to another? Is the content delivered appropriate to enable ROI?

In this study, NSR provides an extensive analysis of the potential for digital media distribution via satellite, in terms of market trends, user requirements, and the role that satellites can play. Extensive review is dedicated to applications such as digital signage in order to clearly understand the potential, hurdles and keys to success in this emerging space. NSR also quantifies demand and revenue streams for the various market segments that satellites can target.


Primary elements of the study include:
  • Market Overview, Trends and Issues in Digital Media Distribution by Satellite
  • User Requirements, by Market Segment
  • Digital Signage
  • IDL, Corporate Communications
  • Digital Cinema
  • Review of Business Models for Each Application
  • Overview of Key Players
  • Market Forecasts by Application, Region and Type of Sites
  • Digital Signage
  • IDL, Corporate Communications
  • Digital Cinema
  • Forecasts by Application and Region
  • In Service Sites
  • Service Revenues
  • Equipment Sales/CPE
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Table Of Contents

 1. Executive Summary


   1.1 Overview of Market and Trends
      1.1.1 Context of the Market
      1.1.2 Application Definitions and Review
   1.2 Global Digital Media Distribution via Satellite Market Forecast
      1.2.1 Global Sites Forecast
      1.2.2 Global Services and CPE Revenues Forecast
   1.3 Global Forecast by Application
      1.3.1 Digital Signage
      1.3.2 IDL and Corporate Communications
      1.3.3 Digital Cinema

2. Next Generation Media Distribution via Satellite Market Overview
   2.1 Market Definitions
   2.2 Background
   2.3 Application Review
      2.3.1 Digital Signage
      2.3.2 Interactive Distance Learning (IDL) and Corporate Communications
      2.3.3 Digital Cinema and Adjacent Markets
                  (Mobile Video/Video Backhaul, IP BTV)
   2.4 Value Proposition of Satellite for Digital Media Distribution
   2.5 Context of the Market
      2.5.1 Advances, Trends and Issues
      2.5.2 Constraints and Accelerators to Growth
      2.5.3 The 'Triple Play' and 'Multiple-Play' Options
      2.5.4 Primary Requirements of Users/Customers for Media Distribution via Satellite
   2.6 Players
      2.6.1 Players Cartography
      2.6.2 General Strategy to Address the Market
   2.7 NSR Survey on Digital Media Distribution via Satellite- Survey Results
   2.8 Methodology and Forecast
      2.8.1 Sources of Information
      2.8.2 Methodology
         2.8.2.1 Introduction
         2.8.2.2 Site Forecast Methodology
         2.8.2.3 Service Revenues Forecast Methodology
         2.8.2.4 Customer Premise Equipment (CPE) Forecast Methodology
      2.8.3 Total Market Forecasts
         2.8.3.1 Sites and Revenues
         2.8.3.2 Regions
      2.8.4 Comparison between 2003 and 2006 NSR Market Forecasts

3. Digital Signage
   3.1 Market Introduction and Overview
   3.2 Definitions
   3.3 Context of the Digital Signage Market
      3.3.1 A New Avenue in the Marketing Mix for Advertisers and Brands
      3.3.2 An Opportunity for Satellite
   3.4 Trends and Issues
      3.4.1 Market and Regulatory
      3.4.2 The Internet Threat
      3.4.3 Strengths and Weaknesses of Satellite Delivery
   3.5 Customers and Users
      3.5.1 Primary Sectors of Activity
      3.5.2 User Requirements
      3.5.3 The View from the Floor and the Executive Boardroom
      3.5.4 Retail: A Potentially Lucrative Market
   3.6 Global Market Forecasts for Digital Signage via Satellite
      3.6.1 Market Forecast for the Americas
      3.6.2 Market Forecast for Europe
      3.6.3 Market Forecast for the Middle-East, Africa and Asia (MEAA)
   3.7 Business Models Review
      3.7.1 Shared Advertising Revenue
      3.7.2 Private Network Usage
      3.7.3 Rental or Subscription Fee

4. Interactive Distance Learning (IDL) and Corporate Communications
   4.1 Market Introduction and Overview
   4.2 Definitions
   4.3 Context of the IDL and Corporate Communications Markets
      4.3.1 Online Education Today
      4.3.2 A Legacy Market
   4.4 Trends and Issues
      4.4.1 Market and Regulatory
      4.4.2 Developing Markets Leap
      4.4.3 Interactivity and Bandwidth Requirements
   4.5 Customers
      4.5.1 Primary Markets for IDL and Corporate Communications
      4.5.2 User Requirements
      4.5.3 The Inward- and Outward-Facing Screen
   4.6 Global Market Forecast for IDL and Corporate Communications
      4.6.1 Market Forecast for the Americas
      4.6.2 Market Forecast for Europe
      4.6.3 Market Forecast for the MEAA
   4.7 Market Forecast for One-Way IDL and Corporate Communications
      4.7.1 One-Way Market Forecast for the Americas
      4.7.2 One-Way Market Forecast for Europe
      4.7.3 One-Way Market Forecast for the MEAA
   4.8 Market Forecast for Two-Way IDL and Corporate Communications
      4.8.1 Two-Way Market Forecast for the Americas
      4.8.2 Two-Way Market Forecast for Europe
      4.8.3 Two-Way Market Forecast for the MEAA
   4.9 Business Models Review
      4.9.1 Private Networks
      4.9.2 Outsourced or Turnkey Networks

5. Digital Cinema
   5.1 Market Introduction and Overview
   5.2 Definitions
   5.3 Drivers for Digital Cinema Market Uptake
   5.4 Trends and Issues
      5.4.1 Market and Regulatory
      5.4.2 DRM as a Potential Showstopper
      5.4.3 Satellite Bandwidth Requirements
   5.5 Customers
      5.5.1 User Requirements
      5.5.2 Keys to Success: Security and�Financing
   5.6 Global Market Forecasts for Digital Cinema via Satellite
      5.6.1 Market Forecast for the Americas
      5.6.2 Market Forecast for Europe
      5.6.3 Market Forecast for the Middle East, Africa and Asia (MEAA)
   5.7 Business Models Review
      5.7.1 Virtual Print Fee
      5.7.2 Leased or Lease-to-Buy

List Of Exhibits

Ex. 1.1 Global Digital Media Distribution via Satellite Sites by Application
Ex. 1.2 Global Digital Media Distribution via Satellite Sites
Ex. 1.3 Global Digital Media Distribution via Satellite Revenues
Ex. 1.4 Global Digital Media Distribution via Satellite Sites, by Region
Ex. 1.5 Regional Digital Media Distribution via Satellite Revenues
Ex. 1.6 Global Digital Media Distribution via Satellite Revenues
Ex. 1.7 Global Digital Signage via Satellite Market
Ex. 1.8 Global Digital Signage via Satellite Revenues
Ex. 1.9 Global Digital Signage via Satellite Revenues, CPE & Services Revenue
Ex. 1.10 Global Satellite IDL & Corporate Communications Market
Ex. 1.11 Global Satellite IDL & Corporate Communications Sites by Region
Ex. 1.12 Global Satellite Digital Cinema Market
Ex. 1.13 Global Satellite Digital Cinema Sites
Ex. 1.14 Global Satellite Digital Cinema Sites, by Region
Ex. 2.1 Diagram of Players in the Digital Media Distribution via Satellite Value Chain
Ex. 2.2 Digital Media Distribution via Satellite Vendors and Equipment Manufacturers
Ex. 2.3 Digital Media Distribution via Satellite Player Strategies
Ex. 2.4 Regional Market Definitions
Ex. 2.5 Rating Elements for Digital Media Distribution via Satellite Forecast Model
Ex. 2.7 Assumed Monthly Service Prices - Baseline Scenario
Ex. 2.8 CPE Included in Digital Media Distribution via Satellite Forecast
Ex. 2.9 Assumed CPE Prices - Baseline Scenario
Ex. 2.10 Global Digital Media Distribution via Satellite Sites by Application
Ex. 2.11 Global Digital Media Distribution via Satellite Sites
Ex. 2.12 Global Digital Media Distribution via Satellite Revenues
Ex. 2.13 Global Digital Media Distribution via Satellite Sites by Region
Ex. 2.14 Global Digital Media Distribution via Satellite Sites, by Region
Ex. 2.15 Regional Digital Media Distribution via Satellite Revenues
Ex. 2.16 Global Digital Media Distribution via Satellite Revenues
Ex. 3.1 Primary Components of Digital Signage Network via Satellite
Ex. 3.2 Industry Players Assessment of Digital Signage Vertical Segments
Ex. 3.3 Global Digital Signage via Satellite Market
Ex. 3.4 Rating Elements for NSR Digital Signage via Satellite Forecast Model
Ex. 3.5 Global Digital Signage via Satellite Sites
Ex. 3.6 Assumed Prices for Digital Signage via Satellite Services & CPE Revenues
Ex. 3.7 CPE included in Digital Signage via Satellite Forecast
Ex. 3.8 Global Digital Signage via Satellite Revenues
Ex. 3.9 Global Digital Signage via Satellite Revenues CPE and Services Revenue
Ex. 3.10 Digital Signage via Satellite Market- Americas
Ex. 3.11 Digital Signage Via Satellite Sites- Americas
Ex. 3.12 Total Digital Signage via Satellite Revenues- Americas
Ex. 3.13 Digital Signage via Satellite Services and CPE Revenue Totals, America
Ex. 3.14 Digital Signage via Satellite Market- Europe
Ex. 3.15 Digital Signage via Satellite Sites- Europe
Ex. 3.16 Total Digital Signage via Satellite Revenues- Europe
Ex. 3.17 Digital Signage via Satellite Services and CPE Revenue Totals, Europe
Ex. 3.18 Digital Signage via Satellite Market- MEAA
Ex. 3.19 Digital Signage via Satellite Sites- MEAA
Ex. 3.20 Total Digital Signage via Satellite Revenues- MEAA
Ex. 3.21 Digital Signage via Satellite Services and CPE Revenue Totals, MEAA
Ex. 4.1 Primary Components of Satellite IDL & Corporate Communications Network
Ex. 4.2 Industry Player Assessments on Vertical Segments for IDL and Corporate Communications
Ex. 4.3 Rating Elements for Satellite IDL and Corporate Communications Forecast Model
Ex. 4.4 Global Satellite IDL & Corporate Communications Market
Ex. 4.5 Global Satellite IDL & Corporate Communications Sites, by Region
Ex. 4.6 CPE included in IDL & Corporate Communications Forecast
Ex. 4.7 Global Satellite IDL & Corporate Communications Sites
Ex. 4.8 Global Satellite IDL & Corporate Communications Sites, by Type
Ex. 4.9 Global Satellite IDL & Corporate Communications Revenues, by Type
Ex. 4.10 Global Satellite IDL & Corporate Communications Service Revenues, by Type
Ex. 4.11 Global Satellite IDL and Corporate Communications CPE Revenues, by Type
Ex. 4.12 Satellite IDL & Corporate Communications Market- Americas
Ex. 4.13 Satellite IDL & Corporate Communications Sites, by Type, Americas
Ex. 4.14 Satellite IDL & Corporate Communications Revenues, by Type, Americas
Ex. 4.15 Satellite IDL & Corporate Communications Market- Europe
Ex. 4.16 Satellite IDL & Corporate Communications Sites, by Type, Europe
Ex. 4.17 Satellite IDL & Corporate Communications Revenues, by Type, Europe
Ex. 4.18 Satellite IDL & Corporate Communications Market- MEAA
Ex. 4.19 Satellite IDL & Corporate Communications Sites, by Type, MEAA
Ex. 4.20 Satellite IDL & Corporate Communications Revenues, by Type, MEAA
Ex. 4.21 Global One-Way Satellite IDL & Corporate Communications Market
Ex. 4.22 Global One-Way Satellite IDL & Corporate Communications Sites
Ex. 4.23 Assumed Prices for One-Way Satellite IDL and Corporate Communications Services and CPE Revenues
Ex. 4.24 Global One-Way Satellite IDL & Corporate Communications Revenues by Region
Ex. 4.25 One-Way Satellite IDL & Corporate Communications Market� Americas
Ex. 4.26 One-Way Satellite IDL & Corporate Communications- CPE & Services Revenue Totals, Americas
Ex. 4.27 One-Way Satellite IDL & Corporate Communications Market- Europe
Ex. 4.28 One-Way Satellite IDL & Corporate Communications- CPE and Services Revenue Totals, Europe
Ex. 4.29 One-Way Satellite IDL & Corporate Communications Market Forecast- MEAA
Ex. 4.30 One-Way Satellite IDL & Corporate Communications- CPE and Services Revenue Totals- MEAA
Ex. 4.31 Two-Way Satellite IDL & Corporate Communications Market
Ex. 4.32 Global Two-Way Satellite IDL & Corporate Communications Sites
Ex. 4.33 Assumed Prices for Two-Way Satellite IDL and Corporate Communications Services and CPE Revenues
Ex. 4.34 Global Two-Way Satellite IDL & Corporate Communications Revenues by Region
Ex. 4.35 Two-Way Satellite IDL & Corporate Communications Market- Americas
Ex. 4.36 Two-Way Satellite IDL & Corporate Communications- CPE & Services Revenues - Americas
Ex. 4.37 Two-Way Satellite IDL & Corporate Communications Market- Europe
Ex. 4.38 Two-Way Satellite IDL & Corporate Communications- CPE and Services Revenues, Europe
Ex. 4.39 Two-Way Satellite IDL & Corporate Communications Market- MEAA
Ex. 4.40 Two-Way Satellite IDL & Corporate Communications- CPE & Services Revenues, MEAA
Ex. 5.1 Primary Components of Satellite Digital Cinema Network
Ex. 5.2 Drivers for Digital Cinema via Satellite Market Development
Ex. 5.3 Global Digital Cinema via Satellite Market
Ex. 5.4 Rating Elements for Digital Cinema via Satellite Forecast Model
Ex. 5.5 Global Digital Cinema via Satellite Sites
Ex. 5.6 Global Digital Cinema via Satellite Sites, by Region
Ex. 5.7 Assumed Prices for Digital Signage via Satellite Services and CPE Revenues
Ex. 5.8 CPE included in Digital Cinema via Satellite Forecast
Ex. 5.9 Global Digital Cinema via Satellite Revenues
Ex. 5.10 Global Digital Cinema via Satellite CPE & Service Revenues
Ex. 5.11 Digital Cinema via Satellite Market- Americas
Ex. 5.12 Total Digital Cinema via Satellite Sites- Americas
Ex. 5.13 Total Satellite Digital Cinema CPE & Service Revenues- Americas
Ex. 5.14 Digital Cinema via Satellite Market- Europe
Ex. 5.15 Total Digital Cinema via Satellite Sites- Europe
Ex. 5.16 Total Digital Cinema via Satellite CPE & Service Revenues- Europe
Ex. 5.17 Digital Cinema via Satellite Market- MEAA
Ex. 5.18 Total Digital Cinema via Satellite Sites- MEAA
Ex. 5.19 Total Digital Cinema via Satellite CPE & Services Revenues- MEAA

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