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May 2007

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NSR Research Report: IPTV via Satellite: 2nd Edition


Format

PDF on CD-Rom


Description

The emerging IPTV industry is in rapid evolution as telcos explore the real promise beyond "me-too" TV offerings. Satellites' proven broadcast economics combined with the virtualization possibilities of IP is a powerful enabler for IPTV. Players at all levels in the distribution chain realize the advantages of cooperation through open models that unleash innovation beyond the boundaries of each player's payrolls.

For the satellite market, IPTV is expected produce a variety of opportunities for C-band television distribution to telco headends and Ku-band distribution to consumers in some markets. C-band services are rapidly driving capacity in the United States via Intelsat IPTV and SES IP-Prime respective turnkey offerings targeted at U.S. telcos. Hybrid DTH/broadband services in Europe and retail satellite IPTV plans in Asia point to positive momentum for services delivered via Ku-band capacity as well. The mounting competitive pressure on telcos to diversify their business and increase ARPU through entertainment allows satellites to contribute through their broadcast advantage to capture part of the growth.

Satellite IPTV Ecosystem

Satellite IPTV Ecosystem

This NSR report provides a concise up-to-date picture of the global satellite IPTV sector. It presents the business models and a view of tomorrow by analyzing current business and technology trends. It identifies the opportunities and threats to the satellite sector in both wholesale and retail models, and analyzes the different roles that players in the value chain can benefit from, providing recommendations for the future. This report is targeted to satellite operators, DTH providers, satellite service providers, resellers and integrators, content aggregators, telcos and vendors.


Primary Areas to be Covered in this Report include:

  • Assessment of IPTV Market Dynamics and Role for Satellites
  • Players and Roles in B2B Satellite IPTV
  • Assessment of Retail Satellite IPTV Models
  • Discussion of Satellite IPTV Players and Ecosystem
  • Global and Regional Transponder Demand Forecasts (C/Ku/Ka)
  • Recommendations for Targeting Satellite IPTV Market



Table Of Contents

 


1. Executive Summary

2. Introduction
  2.1 IPTV Market Dynamics
    2.1.1 Triple Play Bundling and Blending
    2.1.2 IPTV, Internet-TV and Network Neutrality
  2.2 Satellites and IPTV
    2.2.1 Opportunities & Threats
    2.2.2 Infrastructure: CAPEX for OPEX
    2.2.3 Content Rights: An Old King in New Clothes?

3. Market Analysis
  3.1 Players and roles in B2B Satellite IPTV
    3.1.1 Transport
    3.1.2 Content Aggregation
    3.1.3 Super Headend
    3.1.4 Value Framework
  3.2 Evolution of the Business Proposition
  3.3 Technology Issues
  3.4 The Bottom Line for B2B Satellite IPTV
  3.5 Retail Satellite IPTV
    3.5.1 IPTV via Satellite Broadband
    3.5.2 DTH IPTV via Terrestrial Broadband
    3.5.3 Technology and Business Issues
    3.5.4 The Bottom Line for Retail Satellite IPTV

4. IPTV via Satellite Market Players
  4.1 Discussion
  4.2 Ecosystem

5. Market Assessment and Forecasts
  5.1 Global Market Summary
  5.2 Regional Analysis
  5.3 Market Forecast
    5.3.1 Satellite Capacity Demand, 36 MHz TPEs (C/Ku/Ka-band)
    5.3.2 IPTV via Satellite Revenue Discussion

6. Recommendations
  6.1 Satellite Operators
  6.2 Service Providers, Resellers and Integrators
  6.3 Telcos
  6.4 DTH Players
  6.5 Broadband Satellite Providers


List Of Exhibits

 

Exhibit 4.1 Satellite IPTV Ecosystem
Exhibit 4.2 Satellite IPTV Ecosystem Companies
Exhibit 4.3 Satellite IPTV Vendor Ecosystem
Exhibit 5.1 Global IPTV Transponder Demand, by Band
Exhibit 5.2 North America C-Band IPTV Transponder Demand
Exhibit 5.3 North America C-Band IPTV Transponder Demand- Data
Exhibit 5.4 Global C-Band IPTV Transponder Forecast
Exhibit 5.5 Global C-Band IPTV Transponder Forecast- Data
Exhibit 5.6 Global Ku-Band IPTV Transponder Forecast- Data
Exhibit 5.7 Global Ku-Band IPTV Transponder Forecast
Exhibit 5.8 Revenue Sharing Comparison Table

 

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