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SATELLITE Conference :: Ground Segment Business
Satellite Services in a Gigabit World |
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More broadband applications, both in the consumer and corporate markets, and growth in bandwidth demand requires increased capacity and throughput on satellites. As the Ka-band market moves from concept to reality, it has triggered an "arms race" among modem manufacturers to drive throughput on all frequencies to gigabit levels, while Intelsat's Epic satellites will apply frequency re-use across multiple spotbeams to boost the capacity of proven Ku and C bands. A sharp reduction in the cost of transmitting a bit may have a short-term negative impact but should be positive in the long-term as it attracts new applications and new users. How should ground-based service provider approach the opportunities and pitfalls of HTS? What technologies are customer-ready and what remains to be proven? Can fast-adopters gain a competitive advantage, or do they risk over-promising and under-performing. What new investment demands will HTS create on the ground, and how will service providers' businesses have to evolve to keep pace? [more] |
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What Ground Service Providers Need from Satellite Operators - and Vice Versa |
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Once upon a time, satellite operators sold wholesale transponder capacity, ground-based service providers bundled it into retail solutions, and customers received the benefit. In today's more competitive market, a number of satellite operators have built vertical businesses consisting of both space and ground resources, and in some cases are designing networks that aim to turn service providers into remotely-controlled gateway earth stations. These moves have created tensions in a tightly-knit industry, and all parties are seeking to find their footing. What are the emerging rules of engagement for satellite operators and service providers? When does tougher competition create new value and when does it threaten the value chain essential to delivering the service that customers demand? [more] |
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The New Requirements for Growth in Satellite Services |
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In the past two years, the satellite services business has seen a wave of change, driven by technology, recession and the search for higher margins. Considered one by one, the changes may not seem severe. Satellite operators and terrestrial service providers have developed a taste for specialization. They have increasingly carved out niches in video, enterprise, resource industries, maritime and the like, and worked to create vertical businesses within them that capture more value. There has been a rebalancing of wholesale and retail models, as satellite operators push beyond their traditional role as wholesalers of capacity. And sharp improvements in computing power and software driving transponder throughput to levels considered a fantasy only two years ago. Taken together, these changes are raising the competitive bar and forging new requirements for growth. Where will satellite service providers on the ground and in the sky look for growth in the next three years? What obstacles do they face in the most desirable markets, and how can these be overcome? [more] |
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Satellite Services: Going Where the Growth Is |
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The industrialized nations appear to be stuck in slow-growth mode as they try to climb out from under massive debt burdens and government budgets face severe pressure. But emerging market economies have largely shaken off the financial crisis and are forging ahead at enviable rates of growth. Where will satellite service providers on the ground and in the sky look for growth in the next three years? What obstacles do they face in the most desirable markets, and how can these be overcome? What kinds of partnerships will be required, and what strategies will produce the best results? And are global opportunities open only to global players, or can the smaller service providers effectively seize opportunities in distant lands? [more] |
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Ka-Band's Impact on Ground-Based Services |
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Ka-band is now moving from concept to hardware in orbit, with $5 billion in spacecraft being launched through 2014, putting unprecedented amounts of new bandwidth into the sky. While business plans are narrowly focused on broadband for consumers and the small office/home office (SOHO) market, it would be naïve to think that this much expansion in total capacity will fail to have impacts, both expected and unpredictable, in the markets for satellite services. Applications under discussion range from video contribution and interactive DTH to hybrid Ku/Ka-band systems for enterprise and government. But the closed nature of Ka-band networks presents a new and challenging model to teleport operators and service providers, who may be competing with a Ka-band alternative in the future. What is the range of likely outcomes for service providers from the growth of Ka-band capacity? What roles may they be able to play in Ka-band networks, and where will there be new opportunities to add value for customers? [more] |
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How Tablet and Connected TV Will Re-Engineer the Satellite Services Business |
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Television has been fundamental to the satellite industry since its inception. And in the opening decades of the 21st century, television is undergoing the most radical transformation in its history. Platforms are multiplying to encompass Internet delivery to the computer or tablet, streaming to the handheld device, download to PVRs, and over-the-top services that embed a Web browser and Internet-delivered content into the familiar TV set. And viewer habits are changing most radically of all. While TV retains the largest audience of all media, consumers increasingly choose to consume it where, when and how they want. How will the radical evolution of TV affect the business of contribution and distribution services via satellite? Will platform multiplicity and the changing economics of the market be a plus or a minus for teleport operators and other ground-based service providers? What moves are they making today in order to prepare for a future of major change? [more] |
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