Satellite Today
Satellite Store

April 2009

Price: $49.99

How Fast is Too Fast? Betting the Ranch on Technology Adoption

Communications is a business driven by technology change. But technology adoption is a double-edged sword. Demand for HDTV is booming on the one hand -- but the terrestrial Internet is fast becoming a serious player in low-definition and even standard video. IPTV is growing fast as a new distribution channel and a technology upgrade for cable systems -- but the dominant IPTV providers tend toward fiber for program contribution and distribution. Digital signage and digital cinema look like attractive new markets -- but when will adoption reach a meaningful level? And if that weren't enough, game-changing satellite technology looks poised to drastically increase capacity in the sky, with unpredictable consequences for pricing and demand. In this panel, service providers and technologists debate the push-and-pull of technology adoption and offer their forecasts for change.
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