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April 2009
Price: $49.99
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HD Goes Global: Not Just for Wealthy Countries Anymore |
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HD programming has finally become a fact in North America, Western Europe and a number of other developed countries like Japan. It is no longer a question of when and how; instead HD is an essential cornerstone and competitive enabler in the TV markets in these countries. Of greater note, HD has also begun appearing on TV platforms in countries like Russia, Poland and Turkey in the last 12 to 18 months. This trend is accelerating around the world, and it could well be that the all HD Beijing Olympics will be remembered as the tipping point for making HD a must-have for TV viewers for the rest of the world, not just a fancy dream. This session will look at developments in HD in countries beyond the major, developed nations and seek to find business parallels and differences in what it means to introduce HD services in countries.
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