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Digital Signage: Bringing the Message Out of the Home and Onto the Store Floor
Digital signage is a modern means to broadcast messages for consumer information, safety purposes and public services. However, communicating the right message to the right place has proven to be the most important factor for success across retail, banking and entertainment markets. With many recent network deployments delivered via satellite, what is the current state of the business? What are the effectiveness and success metrics for the business, and how does satellite measure up? Are satellite solutions offering returns all along the value chain? What technology mix is best for each market segment? This panel will look at these and other key questions facing the digital signage via satellite market.
