Adding Value On The Ground: How Terrestrial Technologies Can Create New Satellite Service Customers
The basic bent-pipe satellite circuit is increasingly just one component in a hybrid network in which the majority of value is added through ground-based technologies and connectivity. Forward-looking service providers are responding by rolling out new terrestrial services that actually attract new customers for their satellite and fiber transmission platforms. This session presented new applications on how customers are using the diverse offerings of satellite carriers and teleport operators for exploiting the latest opportunities.
Advanced Technologies: Hardware And Management For Tomorrow's Applications
With advanced services growing in demand, next-generation hardware and management tools are entering the market, making it possible for users to achieve their business goals. From broadcasting and program management to corporate communications and network operations, today's advanced equipment is propelling revenue growth for global users. This panel of hardware service providers will discussed the latest technologies out on the market and the benefits they bring to communications transmissions.
Business Continuity via Satellite: How Real is the Opportunity?
In the world of business continuity, power outages, network failures, terrorist attacks and line cut-offs are some of the dozens of reasons organizations plan for a back-up solution. Yet, these reasons are weighted against the insurance cost for business losses and avoiding disruption of operations. Executives from satellite operators and service providers will discuss the challenges of this emerging market and offer cases studies of successful deployments.
Corporate Networks: Realizing ROI from Satellite Technology
Much of the global business landscape has been linked via satellite. Hear some of the key users of satellite technology as they share success stories of how satellite-enabled networks aid them in saving money and operational time, and what more they need from the satellite sector.
Corporate Satellite Networks: Building Value on the Bottom Line
Satellite business television has been around for awhile, but it is changing and growing. Let's talk about what real corporate satellite users are doing with their networks. Let's ask them about why it is successful in their company and what they see as the real benefits and reasons to deploy corporate satellite networking technologies. Join us for this open discussion with corporate satellite users and together we can learn from their experiences.
Digital Signage: Bringing the Message Out of the Home and Onto the Store Floor
Digital signage is a modern means to broadcast messages for consumer information, safety purposes and public services. However, communicating the right message to the right place has proven to be the most important factor for success across retail, banking and entertainment markets. With many recent network deployments delivered via satellite, what is the current state of the business? What are the effectiveness and success metrics for the business, and how does satellite measure up? Are satellite solutions offering returns all along the value chain? What technology mix is best for each market segment? This panel will look at these and other key questions facing the digital signage via satellite market.
With satellite transmission, adding in-store advertisements can increase sales and personalize the shopping experience. This panel of digital signage service providers shared the steps involved with implementing digital signage technology for business growth.
Many industry followers predicted that mobile phone companies would eventually reduce their use of satellite as their networks were built-out, however, the question now raised is, 'Will GSM backhaul actually become a long-term market?'. This session will delve into the latest developments in the GSM backhaul sector and attempt to shed light on when, or if, wireless backhaul via satellite demand will emerge as a key market segment.
HD Goes Global: Not Just for Wealthy Countries Anymore
HD programming has finally become a fact in North America, Western Europe and a number of other developed countries like Japan. It is no longer a question of when and how; instead HD is an essential cornerstone and competitive enabler in the TV markets in these countries. Of greater note, HD has also begun appearing on TV platforms in countries like Russia, Poland and Turkey in the last 12 to 18 months. This trend is accelerating around the world, and it could well be that the all HD Beijing Olympics will be remembered as the tipping point for making HD a must-have for TV viewers for the rest of the world, not just a fancy dream. This session will look at developments in HD in countries beyond the major, developed nations and seek to find business parallels and differences in what it means to introduce HD services in countries.
IPTV via Satellite: Identifying the Impact to Satcom Providers
As a likely competing platform to Direct-to-Home and cable-TV services, IPTV is touted as a revolutionary delivery system that can incorporate interactivity and other value-added applications on top of an existing broadband IP link. Satellite technology's ability to provide cost-effective broadcast services can be positioned as a natural broadcast enabler and would seem a perfect fit to distribute and deliver TV programming to IPTV providers. However, despite an apparent opportunity for satellites to enable IPTV on a global scale, true demand and opportunity for satellite-delivered IPTV is not entirely clear. This session will examine the critical issues surrounding the satellite IPTV play and discuss if this application is poised for a breakout.
As consumer telecom and entertainment applications continue being adopted indistinctively in fixed-mobile contexts, television is considered "the next killer app" in mobile. Satellite broadcast can complement and expand terrestrial mobile TV by distributing entertainment to transmission towers and directly to handsets, media players and navigation systems outside urban areas. However, the audience-building success stories of free terrestrial services in Japan and Korea point to less emphasis on "the mobility premium", challenging subscription offerings and increasing monetization pressures via advertisement and differentiation. This session will explore the latest experiences and trends and evaluate the way forward for the satellite play in this exciting, yet challenging consumer application.
Mobile TV is the latest-hyped telecom opportunity, as the new service merges the two most successful consumer electronics products of all time: the TV and the mobile phone. Billed as the next significant revenue generator for carriers and content owners, mobile TV includes television and video content adapted for the small screen of mobile phones, PDAs and any other wireless devices. The satellite play for mobile TV will be explored in this session, as well as new mobile TV technologies, such as DMB, DVB-H and MediaFLO.
Non-Stop Telco Networks: The Satellite-Enabled Proposition
Interconnecting satellite with terrestrial networks to provide advanced, uninterruptible services for telco customers is the next step in providing risk mitigation in telecom networks. In non-stop telco networks, the satellite fail-over fully complements the terrestrial network, increasing total network availability and mitigating the risk of outages.
This session will present data to show trends for development in satellite communications, including the implications of political shifts and economic disruption. Panel members will present data on the use of transponders, growth of demand for various services, the actual fraction of transponders in revenue producing service and numbers of subscribers to various MSS systems, DARS, DBS, broadband and other applications. New data collected specifically for presentation at SATELLITE 2009 will be interpreted, and forecasts will be discussed.
The SATELLITE 2006 Conference Proceedings CD-Rom includes the audio and PowerPoint presentations from every session in the conference. It also includes a complete exhibitor list with links so you can contact the 240 exhibitors of SATELLITE 2006 directly.
The SATELLITE 2007 Conference Proceedings CD-Rom includes the audio and PowerPoint presentations from every session in the conference. It also includes a complete exhibitor list with links so you can contact the 270 exhibitors of SATELLITE 2007 directly.
The SATELLITE 2008 Conference Proceedings CD-Rom includes the audio and PowerPoint presentations from every session in the conference. It also includes a complete exhibitor list with links so you can contact the 270 exhibitors of SATELLITE 2008 directly.
Satellite Ground Segment CEO Session: The Terrestrial Connection
The satellite ground segment sector is unquestionably on a growth path, as technical advances, emerging markets and new applications have all served to generate increasing sales for satellite ground segment providers. Broadband satellite networks, enterprise applications and government demand have all fostered growth for ground segment solutions in all regions. In addition, advanced coding and modulation, DVB-S2, MPEG-4 and mesh networks are only a sampling of the technical features now fostering growth. With the industry becoming more entrenched in the broader telecom landscape, where then will growth come from in the next 2-3 years. What technical requirements are driving the business, and how do satellite ground segment providers position themselves in an increasingly hybrid world? This panel of ground segment CEOs will answer these questions and more in this far-reaching session.
Satellite Market Statistics: The Numbers Speak Volumes
This session will present data to show trends for development in satellite communications, including use of transponders, growth of demand for various services, the actual fraction of transponders in revenue producing service, and numbers of subscribers to various MSS systems, DARS, DBS, broadband, and other applications. New data collected specifically for presentation at SATELLITE 2008 will be interpreted, and benchmarks will be set.
Satellite Telco/Truce: The End of the Platform Wars?
The long battle of supremacy between cable, DSL, wireless and satellite platforms appears to have reached an inflection point. Rather than promoting any single technology, coverage is the core principle regardless of the technology utilized. A mixture of all technologies, oftentimes in hybrid configurations, is now the driving force behind service rollouts and supports a mix of current and projected applications. However, this trend raises a few questions: who owns the customer, which applications are driving the market, how does the requirement for broadband play into this trend, and where will satellite players "win"? These questions and more will be answered in this session in order to evaluate the state of play in the increasingly fragmented telecom world.
The development of ancillary terrestrial components (ATC) by mobile satellite service providers could deliver a wide range of new applications. With five MSS operators potentially developing ATC solutions and launching new satellites, practical business plans will be a critical element in the move from spectrum-based valuations to partnerships with terrestrial providers and ultimately to operational ATC networks. This session will focus on how the five players intend to differentiate themselves, what the implications are for the partnerships they hope to strike, and what this will mean for wireless consumers in North America and elsewhere.
The chief executives at the top of the global satellite-enabled marketplace set the pace for industry innovation, new services, complex orbital architectures, and day-to-day operations. As 2009 approaches, some key bets have to be made. How much will rising spacecraft and launch costs affect the business case? Has HDTV really, finally, arrived, and what does it mean? What are the demand factors for satellite communications as fill rates in many locations and on many spacecraft reach or exceed 80 percent? And is there a danger that the exuberance many in the industry feel will not be sustained in this climate of economic uncertainty and restraint?
Until recently, it was the major broadcasters and content owners who essentially decided what, when and where we watch television. Then two years ago, DVRs had become widespread enough that consumers were able to take some control of the content delivery equation. The launch of video downloads for the iPod generation also began to break down barriers. This session will address the fundamental changes occurring within the television industry and speculate on what new roles the satellite industry might play and, just as importantly, when.
In the wake of the XM-Sirius merger, attention has now turned to the possibility of consolidation in the MSS sector. At last year's MSS CEO panel, only Robert Brumley of TerreStar was prepared to venture that there might be less CEOs participating in the session next year. However, we have already seen the announcement of a possible attempt to combine SkyTerra and Inmarsat this year, and meanwhile Inmarsat has applied to the FCC for permission to take over Stratos in April 2009. However, MSS operators have continued to raise additional funding through 2008 despite extraordinarily difficult financial market conditions. Will this be enough to see them through the challenges and costs of launching new services, or will additional mergers prove to be the best way forward in 2009 and beyond? Hear from the industry's CEOs as they talk about what's gone right and what hasn't for MSS over the last year and what changes they expect in 2009.
WiMAX and Broadband Wireless Networks: Opportunity or Threat for Satellite Communications?
WiMAX and other broadband wireless networks present both opportunities and threats to satellite communications. There are competing and complementary aspects; however, the debate and analysis on the interplay of these technologies has largely centered on the controversy on spectrum as a number of countries have reportedly already identified the satellite downlink frequencies in the C- and Extended C-bands for BWA. The Global VSAT Forum (GVF) was likewise quoted as stating that significant in-band and out-of-band interference problems and service interruptions have been identified as having occurred. This session will scrutinize the regulatory and technical issues surrounding these technologies. But equally and just as importantly, the panel will examine demand aspects that present opportunities for satellite platforms to service BWA and WiMAX for services such as backhaul, terrestrial integration and redundancy.
WiMAX and Satellite Broadband: Competition or Co-Existence?
WiMAX implementations are now hitting the marketplace in full stride. With the WiMAX hype now clearly behind us and actual implementations on the rise, satellite broadband, which has experienced increased market penetration over the past decade, is faced with competitive threats given that WiMAX is positioned in part as the enabler for bridging the digital divide. Yet, hybrid WiMAX/satellite implementations are likewise taking place. This session will examine technical and market issues surrounding the interplay between WiMAX and satellite broadband technologies and determine the criteria for deploying satellite, WiMAX or hybrid configurations to satisfy broadband demand.
Wireless Backhaul via Satellite - Enabling the Wireless Revolution
Of the globe's 6.7 billion people, at least 3.5 billion (or more than half of the world's population) now have a mobile phone compared to 1.3 billion fixed line phones. In many countries, mobile phones far outnumber landline subscribers, and the gap is expected to widen over time. With urban usage having grown at a blistering pace and as metropolitan markets begin to saturate, it is clear that the market opportunity for wireless backhaul within the next 10 years lies in tapping the other 3 billion people (and growing). However, one significant challenge is in how to implement solutions to enable mobile and wireless usage for populations that reside in rural and more remote locations.
